industry analysis on food industry

Industry Analysis of Food Service Industry The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places, institutions, and companies responsible for any meal prepared outside the home. This industry includes restaurants, school and hospital cafeterias, catering operations, and many other formats. Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves.

Trends are very important and currently customer very interest in lighter, healthier food and with low price. The Food Industry Today The food service industry is one of the largest industries in United Kingdom (Refer to Chart 1. 1). This industry jeep changing and have many competitive. So, these industries very fast need to improve to keep loyalty of their customer. Besides that, also need implement new thing can attract more new customer. For example, KFC is not call Kentucky Friend Chicken anymore and change it to KFC fast food because of too many competitors.

Old time before KFC is only rely to their chicken product, and now their implemented cheese wedge, fish burger and other product. Besides that, their do not want to be outdated. Based on our research, there are 600 new restaurants opening every month and most people are demand then that. Many people are demand more restaurant with good environment, the food is cheap and healthier. That means there have opportunity to open restaurant to gain more income because demand are always increase. Future trends & Strategic Opportunities

Health and wellness concerns were the overriding theme for 2008, and most consumers made a sincere effort to improve the eating habits of their families. As we head into 2009, the uncertainty of the global economic crisis is of great concern to all. Customers are more confident and demanding about how they live their lives and spend their money. Even in recession mode, they’ll want to stay in control of their choices wherever they can. They will seek out foods/meals and services that give them exactly what they want, when they want it, especially as their budgets tighten.

Besides, dietary issues are a concern for every customer, and restaurants will satisfy customer’s appetites for healthier menu options by offering organic ingredients into menu items. Customers will continue to embrace the menu flexibility that tapas-style eateries offer, such as creatively-composed appetizers, small plates and snacks. Based on the Industrial report, people will be compelled to eat more meals away from home and estimates this as high as 30% over the next five years.

Some highlights from the findings: •Today’s customers have high standards and will demand value for money, as well as consistently high levels of quality, safety and service. •Faced with fast-paced modern life, customers will continue to seek convenience and simplicity. •Environmental concerns will receive increased attention. •Independent operators and entrepreneurs will be the main source of new restaurant concepts. •The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences.

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