Concepts One Should Know When Building an Innovative Multi-purpose Slamball Facility Table of Contents Phase I 1.
Purpose of Slamball 2. What is Slamball 3. History of Slamball 4. Details about the facility 5.
Location of Slamball 6. Business plan 7. Investment plans 8. Demographic research 9.
Marketing streams 10. Management team 11. Architect 12. Consultant Phase II 1.
ADA compliance 2. Storage space/loading dock 3. Maintenance 4. Employees 5.
Training and locker rooms 6. Parking 7.Interior/exterior traffic flow 8. Security 9.
Sponsors 10. Insurance I want to bring a multi-purpose Slamball facility to Atlanta’s everyday athletes. I would like to attract college students, weekend warriors, and everyday athletes. Once I have attracted these people to my facility I will begin leagues and televised games.
Slamball is a high flying and high intensity game, which comprises elements of basketball and football. The athletic concepts are the same but applied to Slamball in a different manner.There are four players for each team on the court at all times, four separate trampolines on each side of the court, a fenced in court, and plenty of head gear and padding to go around. Slamball is meant to catch the viewer’s eye and give them an unmatched adrenaline rush.
Slamball was invented in Los Angeles, California by a man named Mason Gordon in 2002. It is presently being televised by Spike TV, and is produced by Tollins and Robbins of Hollywood, California. Slamball has been a raging success amongst teenagers and the fine athletes around the United States.The facility will include two Slamball courts, one regular basketball court, a concession stand, a trophy room, two weight rooms, one training room, two locker rooms, a walking track, moveable stands for viewing, and offices for the employees.
The city of Atlanta is were I plan to spring Slamball. To be more exact I plan to have it inside the perimeter loop. In order for the multi-purpose facility to work it must be centralized within the city. Once the facility is centralized I should be able to attract the morning workers, teenagers, and the fine athletes of Atlanta.
The Slamball business plan will detail start up expenses, year one projected earnings, year one projected expenses, market analysis summary, targeted market segments, personal budget, investing options, and the interest rates for short term loans. Investment options are rather slim for private facilities like the multi-purpose Slamball facility. Public funding is not an option for investment since it is not a state owned building. My venture will undertake private investors for its start up and continuous funding.
I will attempt to receive funding in exchange for shares of the company.If that does not work than I will seek out loans from banking institutions. Demographic research is the nuts and bolts of a successful business. In order for a business to be successful it must have a class or classes to which it caters too.
The business must know the how long the drive is for it clients to their business. Slamball will research the clients within a 15, 30, 45, and 60 minute drive-time interval. Slamball will also attempt to learn the median income, disposable income, and total population of its selected classes.The demographic research will lead Slamball to good marketing opportunities.
Choosing the correct marketing streams will be what brings Slamball to the public eye. Slamball will attempt to reach teenage athletes, weekend warriors, and recreational gym users through television, radio, and print mediums. A management team should be in place to oversee the development and the maintaining of the facility. The team should consist of an architect, consultant, head contractor, head plumber, head electrician, and the manager of the facility.
Picking an architect is an important and time consuming decision.Slamball will use an architect with plenty of experience and expertise in designing a multi-purpose facility. A consultant will be an intricate part of making recreational and televised Slamball a success. I will get recommendations from Mason Gordon, the inventor of Slamball, as to who should be my consultant.
I would expect that he or she will be a person with the same qualifications as the architect. Being ADA compliant in a multi purpose facility can be a tricky undertaking. One must make sure that he or she has someone oversee the project to make sure all ADA standards are being met.The Slamball facility will place elevators and ramps inside the facility to allow the disabled to get to the second floor.
We are not likely to concern ourselves with ADA standards when it comes to the Slamball court because it is not likely that people in wheelchairs will be jumping off trampolines. Having storage space and loading decks are essential for Slamball to be efficient. The storage space must be able to house moveable seats, extra parts for the courts, and other facility necessities. A loading dock will be necessary because we will be moving the courts up to larger facilities for mass viewing if it catches on.
Slamball will have a variety of different employees. The ages will be diverse to compliment the age diversity of the client pool. There will be managers, wage employees, and a maintenance staff. The maintenance staff will have to be able to repair and maintain the Slamball courts, and the other areas of the facility.
They will have to take care of the inside and the outside of the facility. In order to attract the top athletes of Atlanta the Slamball facility will spare no expense on the training room and locker rooms.The locker rooms will have nice bathrooms, showers, and every amenity available to the public. The training rooms will have whirlpools and other state of the art necessities for the athletes.
During league games we will have a physical trainer on hand to deal with injuries. Slamball will be located in the inside the loop, which makes parking a tricky situation. We will have a nominated area for the members of the facility, but parking for Slamball viewers is something that is under further review. A facilities traffic flow is can be inviting for clients as well as a turn off.
Slamball will make sure that machines are not to close to each other, because it would cause too much congestion. The parking areas of the facility will allow for easy ingress and egress. The location of the Slamball facility will make for tight security. A lot of the events will take place at night, which calls for outside security.
This will allow us to watch over the parking lots and walk patrons to their car. The games will be extremely competitive, which means inside security will be tight. Fights and arguments are likely to take place, and our security will nip that in the bud.Slamball will seek out TV sponsors as well as local sponsors.
We intend to hang up banners and pass out flyers for our sponsors. Slamball will have waivers signed by all individuals who participate. We will also have general liability and vehicle insurance to cover the risk associated with the Slamball facility. If Slamball’s development and management team follow these for mentioned steps than Slamball is likely to be a success in Atlanta.
Developing and sustaining a business is an ongoing learning experience, and Slamball will make the necessary changes in order to excel.