ferrari company analysis

Company Analysis:
Swot analysis
Strengths:
The Brand – The image Ferrari have managed to create, the identity and the loyalty that brings Ferrari owners back to buying another one. Last but not least, the promise that their brand holds due to the long and successful history they have. The Status symbol – Owning a Ferrari is more than just owning a car. It is a statement of your wealth and status –this is still linked with the brand image. The Racing Pedigree – Ferrari has its roots in racing; Ferraris are all about Performance and looks. Emotive – The “Rosso Corsa”; the distinctive racing colors of Italy; still today bring up emotions – and as many have stated; at least for males; choosing a car is more about emotion than critical thinking Innovation and Development – Ferrari is constantly being driven forwards by “innovations and developing new technology”, as Ferrari’s Promise states.Weaknesses:

Low volumes of production – Compared to competitors like Porsche. The low volumes could restrict managing major technical solutions. It also means that Ferrari witness little economies of scale and that their production costs per product remain relatively high. Deliberate refusal to answer demand – One of Ferrari’s ways of keeping their product exclusive is by keeping the production costs low. “The waiting list” – Ferrari have the policy that if one wants to purchase a Ferrari, one is put into the end of a waiting list or a line. This could potentially mean that the most eager of customers could decide to choose a competing product instead. Green Standards – Ferrari might struggle to keep the emissions of their cars at a required level without sacrificing in performance. Opportunities:

New Markets – New markets such as China and India are emerging for the supercar industry as we speak. Competitors like Porsche have already successfully entered the Indian market – Ferrari could benefit from this also. Technology – The development of technology could enable the use of Ferrari’s innovations in other areas than performance cars. Price – Ferrari could use their strong Brand loyalty by increasing their prices and hence increasing their products profit margin. Widening Targeted Segment – i.e. widening their customer base whilst retaining from harming the brand.

Threats:
Competitors – Porsche and Lamborghini provide tough competition in this rather crowded supercar market. Political & Environmental Pressure – New laws concerning emissions are passed on a yearly basis – Ferrari has to manage those without harming the performance of their cars. Competitors – The different views upon production and marketing as a whole mean that they can produce their products at a lower price, hence; if willing; sell their product at a more competitive price. Financial situation in Europe – Although the sale of supercars has not been affected by the economic instability –things might change.

The essence behind Ferraris one of a kind brand is the history behind it. The mission statement stands: “To build unique sports cars that represent the finest Italian auto design and craftsmanship, both on the track and on the road”, and it has remained like this from the very beginning. Hence, retaining this brand power and image is essential for the future to be as successful as it has been so far. However, if Ferrari is to keep the image of their products being the high performance, red supercars the are now, they have to tackle a few external issues. First of all the economic instability might result into decrease in the demand of supercars – it has to be said, that this might not necessarily have a negative impact on Ferrari, as after all, they have wanted to decrease sales in order to make their product more exclusive again. Secondly, the environmental restrictions on car emissions are getting tighter and tighter by the year – Ferrari will have to introduce new engine types; meaning high expenses before the new models will start to generate revenue for the company. Lastly, Ferrari has to be able to take advantage of the emerging supercar markets in order to be able to match their competitors.

"Looking for a Similar Assignment? Order now and Get a Discount!

Assignments Writing Service | Get Better Grades Effortlessly
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Get better grades effortlesslyIt’s cheaper than you might think

Effortlessly get the essays and grades you need. You can now get any essay, on any subject and at ANY deadline with just 10 minutes of your time (or less). Your professor will love you for it!