Reflect on a case of business model innovation you have observed from your own daily work and life. Discover a company that not everybody is aware of and steer away from household names (such as Amazon, Walmart, Starbucks, Southwest……) and companies discussed in cases. Guided by the business model canvas, analyze what are the innovations and what value do they provide. Also compare with at least one competitor to see how these innovations gave an edge to the company involved. For example that one highly potent area of business model innovation nowadays is in the platform business area, and how one company can design the features of its platform to beat another in gaining more users and popularity.
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