Discussion: Discuss a recent Ethical Issue that impacted your industry (Accounting-marketing-budget)
In this assignment, you will be discussing how a recent ethical scandal impacted your industry. As I am sure you are noticing, the word marketing includes many business functions including 1) Pricing, 2) Product Development, 3) Placement and Logistics, 4) Promotions and advertising, or 5) Customer Service. For this discussion, I want you to read about recent business scandals related to bad marketing decisions.
To earn full credit, complete the following:
1)Describe the ethical dilemma in your future career field (Accounting-marketing-budget) .
2) Select 2 articles from any publication listed below about bad marketing decisions that you find interesting.
Bloomberg Business Week (Links to an external site.)
The Washington Times (Links to an external site.)
Forbes (Links to an external site.)
Fast Company (Links to an external site.)
Harvard Business Review
Entrepreneur (Links to an external site.)
3) Find 2 articles anywhere online that directly relate to your future career field’s (Accounting-marketing-budget) ethical dilemma.
4) Share the hyperlinks for the 2 news articles that talk about your future career field’s (Accounting-marketing-budget) ethical dilemma.
5) Describe the most useful information in your 2 news articles.
6) Explain how your new knowledge will be beneficial to you.
7) Share your resources in a Work Cited format using
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