1. Visit the Claritas/My Best Segments website at the Claritas link (Links to an external site.). Click thru the â€œZIP Code Look-upâ€ tab. Put in the ZIP Code for a neighborhood you (have) lived in for a long time.
2. What are the most common segments among the results. Identify the segment among them that most fits your family.
3. Discuss how accurately you feel these categorizations are for that neighborhood as a whole and how accurately you feel the segment you selected fits you.
4. Discuss how useful a tool you think this would be to marketers and why.
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